Corporate Reputation Repair
Monitor your online presence
Company reputation can be easily crushed by online innuendo or misinformation. Companies need to regularly monitor the Internet for what is being said about them, their competitors and industry. Managing reputation online should extend beyond what companies are measuring offline in the regular course of business.
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Restore the good name
The best steps to beginning the reputation recovery process range from having the CEO announce specific actions the company will take to respond to the problem, tireless communications through a wide variety of external and internal channels and a comprehensive re-examination of company culture and its commitment to corporate responsibility.
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Repair your Reputation
Corporate Reputation repair is a sensitive area. Companies, both large and small, need to develop a strategic approach when dealing with a bad reputation online; whether it’s negative search results or being “flamed” by a blogger. Often times, even an honest effort to repair a reputation can cause an unwanted backlash of negativity in the online community which may very well prove to be as damaging or even more-so than the original situation. read more...
